Oh my days, Fashion Month is pretty much here.
New York raises the curtain tomorrow with a few shows, but the madness in earnest begins on Thursday with Nicholas K being the first to live stream.
So, what can we expect from the season in terms of live streams?
It seems that live streaming has plateaued now that New York, London and Milan all live streaming on-site shows, and Paris showing no motivation to follow suit.
With regards to New York, there has been a much-reported exodus from the Lincoln Center which is very much the beating heart of fashion week.
Zac Posen, Michael Kors, Diane von Furstenberg, Oscar de la Renta and Vera Wang have all announced they're showing elsewhere, so obviously this disruption could well filter down to the offering of live streams.
It does, however, mean that there will be a fair few new names to the schedules, particularly from 'The Hub', which is a new venue to fashion week which aims to showcase emerging talent.
However, Milk Studios will not be live streaming, so that's around ten shows off the live streaming schedules which is a sizeable chunk. Milk Studios were one of the first venues to embrace live streaming in New York, so it's bit of a worrying indictment that they're not streaming this season.
Meanwhile, in London, don't expect too much.
While London used to lead the way in their digital offering, they have haemorrhaged live streams over the last few seasons with just 28 live streams last season compared to 38 for Autumn/Winter 2013.
There's nothing to suggest that London Fashion Week will be offering anything over-and-above the statutory amount, and with Mulberry taking the season off due to the lack of creative director, you can chalk that up as an absentee before we've even started.
See also: The Peculiar Problem with Paris
Milan has offered a decent and largely unchanged number of live streams for many seasons now, while Paris is... well, Paris. They like their exclusivity, so you should be able to count their offering on both hands. There could be a few extra live streams courtesy of MyBeautifulDressing as there were last season, though.
My prediction? By the end of this season there may well be fewer live streams than there were in SS14. If there are more, I think this will be courtesy of London streaming from an extra venue, but honestly, I'll be surprised.
Finally, please read this post that explains a bit about what goes into producing CatwalkLive.TV.
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